Marketing project Research Paper Example | Topics and Well Written Essays - 750 words

Marketing project - Research Paper Example Also, another figure worth mentioning is the Egyptian Wael Mhgoub, who will be running a coffee branch in Dubai. It is the bargaining power of our consumers which plays a vital role in establishing our desirability from a customer point of view. UAE environment comprises of guaranteed customers for any specialty coffee industry. The ability of the consumers bargaining strength is proportional to the ability of the consumers to bring down prices and bargain for best-quality services and products. UAE customers are quite capable of being able to pit rival business firms against one another. This was one of the many considerations made before Starbucks ventured into UAE. Here at UAE, there is a vast population with the financial capability, since Starbucks products don’t come cheap (Miller, 2009). Starbucks is the most expansive and leading coffeehouse. Starbucks Corporation is a multibillion international coffeehouse chain, and it is enlisted in the New York Stock Exchange (NSE), where its shares are traded globally. This Corporation has 17,133 stores in 49 countries, 87 of these stores being based in the UAE. Starbucks headquarters are based in Seattle, Washington, USA. Starbucks is the market leader of the coffee market in the world, and in UAE, it is the leading coffee chain cafes. Starbucks is known for its exceptional high quality services and customers highly commend them, since they are happy with their excellent service. Customer feedback shows that the customers are satisfied with the quality as well as taste of the coffee. Based on customer feedback, the UAE love our coffee brands. They are impressed with the wide range of coffee brands we offer. Starbucks is in over 40 countries in the world and in UAE alone, we have 92 branches. Starbucks as a brand alone sells due to its high brand awareness and a globally known high quality coffee brand. Since it is a multibillion dollar

Procedures or Methods Research Paper Example | Topics and Well Written Essays - 750 words

Procedures or Methods - Research Paper Example The researcher requires a platform for explaining reasons behind the collected data. The researcher has to develop guidelines that help collect the reasons behind the results during the research process. This involves the formulation of causal explanations that justify the collected information. Beneficial ways of identifying and carrying out a research depend on the researcher’s intimate understanding of the issue to be studied. This is enhanced during the design process where the researcher gets some background information on the issue. The NCLB law was enacted to give children with disabilities equal education opportunities with their counterparts without disabilities (Baker, 2010). The research design process begins with identifying the aim of the research. In this case, the researcher would be interested in finding out the benefits of NCLB and how the children have benefited so far. Some scholars consider NCLB law to contradict with the initial IDEA law that protects indi viduals with disabilities (Baker, 2010). The researcher may include the effects of the two laws in protecting people with disabilities. The teachers and state education heads have developed educational interventions in order to comply with NCLB requirements and meet the required student performance. The results and failures of the strategies can be included in the aims of the research. The second step is to formulate the research questions that completely address the aims of the research (Bynner and Stribley, 2010). These questions shed light on the benefits of NCLB and the effects it has created in the education system. The research questions are: Where would Special Needs children be educationally without No Child Left Behind? What impact has NCLB created among children with disabilities? What strategies have been formulated by the education board and what effects have they introduced in the curriculum? What issues make the implementation of NCLB difficult and what are the resourc es involved in the implementation process? The third step is to design the research paradigm or theoretical framework. The framework provides a guiding structure and range of tool that will help the researcher answer the research questions. This research would require a positivistic method of collecting data like interviewing students with disabilities, parents, teachers, and curriculum developers (Mitchell and Jolley, 2012). Questionnaires would also be helpful in collecting quantitative data on the subject. The questionnaires would be distributed to various schools within the state. They would have sections to be filled by students, teachers and their parents. These would increase the sampling area by minimizing the effort used when conducting interviews. The students would provide data on the effects of NCLB on their education process. The teachers would provide information regarding the effects of the law on the curriculum and the cumulative effects on the education process for students. Parents would also provide information regarding student performance and perceived benefits introduced by the law. The curriculum developers or education officials in the state offices would provide information regarding the effects of the law on curriculum development and the challenges faced when implementing the guidelines. The questionnaires would also involve questions dealing with the benefits of NCLB on the students, the impact in the education